Posted By
Sunil Jagani
on
9. March 2018 04:42
This year, 2018, is quickly becoming known for the year of “Fourth Industrial Revolution.” It will be an era of sweeping Artificial Intelligence (AI) enabled sales & 360° customer experience. While companies are still struggling to cope up with the new wave of digital customers, CRM Salesforce is enabling its clients with innovative tools for a unique competitive advantage to manage both clients and businesses.
Here are the Top 5 Features on Salesforce to look for in 2018:
Einstein:
Salesforce officially declared 2018 as the year of Einstein, the AI tool from Salesforce that is here to overhaul the way companies manage their clients & businesses.
- The new Einstein will infuse AI in every aspect of your company’s operations. One can customize AI-driven processes according to their needs with just a few clicks without any technical knowledge.
- The CRM clouds will now get smarter with advanced predictive analytics, machine learning, natural language processing, deep learning, and smart data discovery with Einstein.
- Einstein can replace a lot of human intervention and save a ton of expenses for your company via automation. For instance, in customer service where it understands the moods and needs of a customer and resolves issues singlehandedly.
- Everyone in your team like those involved in customer workflows & processes are bound to make smarter decisions with the aid of predictive Salesforce Einstein.
IoT Cloud:
IoT cloud addresses all the issues with Internet of things (IoT) and data customers & machines are constantly generating. This data is not only crucial for companies but also can be overwhelming to manage:
- IoT Cloud does the job of connecting this massive stream of data with your company CRM, powered by Einstein’s AI & other Salesforce apps.
- This data might be generated from your customers’ mobile and desktops or can be an integral part of your business involving machines, sensors, field force etc. depending the nature of business.
- Since the amount of data is huge, immense data analytics is in-built in the CRM to help you to take actionable decisions in real-time.
- Within clicks, you can have ready to analyze data, craft strategies, and execute the “Smart Actions” with tools all on the same platform.
Marketing Cloud:
A platform that will be the intelligent single point interaction space for your marketers with all your clients on any device, anytime, anywhere. Some of the features include:
- Your marketing team can quickly tailor make any content specific to each customer giving them the personalized experience they deserve.
- Delivering content in the form of emails, as mobile notifications or even as social advertising will be possible on any device as per the requirement from this one platform.
- Together with predictive AI-driven Einstein it can foretell what the customer might like/want or even find new customers for your new product.
- Marketing Cloud also addresses the challenge of lack of uniformity in communication when it comes from the corporate or an isolated small sales office or a channel partner.
Lightning:
Creating modern enterprise apps was never so easy & fast as with this tool:
- Lightning Experience which combines the Lightning Design System, Lightning App Builder, and Lightning Components to enable anyone to create apps quickly and easily.
- The apps are meant for all device usage and give a seamless experience.
- For companies, it is a great asset as a big step towards automation & total control of smallest of processes.
- Moreover, with design patterns, components, and enterprise UX best practices you can have the best apps integrated with your Salesforce CRM every time.
Trailhead:
Last but not the least, the trailhead is the ultimate learning tool for you to make maximum use of your Salesforce CRM.
- Known as the "Fun way to learn Salesforce" has made learning and integrating the newest features into organizations so much easier.
- Trails are nothing but learning path Salesforce has developed for the learners whereas modules are short and lets learners pace themselves, jumping right to what is the most important to them.
- Advanced courses in the form of Superbadges lets one have an edge along with practice projects to give them hands-on experience with all that one has learned.
- Implementing AI & IoT will be a big step in your organization as Trailhead will help your team to prepare a mindset that is ready to work with machine learning hand in hand.
Rate This Post:
de398022-67dd-4c94-8653-05e210a78ab8|2|2.5
