There’s no denying how much technology has influenced every modern industry, and that includes real estate. Just take a look at the number of tech resources now available! With so many to choose from, real estate professionals may even have difficulty in deciding which ones to use.

To help with the decision-making, here is a quick list of tools that every real estate professional must have:

CRM Software

A huge part of a real estate business’s success hinges on good CRM or customer relationship management. Thus, it’s a good idea to invest in a piece of CRM Software for maximum efficiency and productivity.

A CRM tool is exactly what it says on the tin: it helps you manage customer relationships. This is accomplished in various ways, such as organizing contact information, classifying leads, managing email campaigns, and recording service issues, among others. Many CRM tools also provide data and help you derive actionable insights that you can use to further refine your business strategies.

A list of criteria for choosing a CRM system should always include integration capability. You’re likely already using different tools (e.g., email service and cloud storage) for your job; by having everything accessible in just one interface, you’ll have a more seamless experience. Ultimately, this allows you to be more productive.

Real-Time Data and Analytics Tools

Data is an all-important resource when it comes to real estate. When it’s properly organized and analyzed, data can help you understand the market and your clients. For real estate recruiters, this can help forecast how the talent market will develop. It can also give a clearer idea about what to focus on with regards to recruiting efforts. Meanwhile, agents can use data and analytics to better understand their clients’ needs and make better recommendations.

It’s a good idea to pair your data source with a reliable CRM solution. You can visit Getbrokerkit.com for an example of how this can improve ways of working. Essentially, however, integrating the two can result in more effective engagement and communication with prospective candidates and clients.

Social Media Platforms

In the United States alone, more than 70% of the population use social media. In addition, it’s predicted that there will be more than 257 million social media users in the US by 2023. That’s a considerably huge number and you’d be remiss not to make good use of the opportunity to look for candidates or clients.

Of course, you have to take into consideration how each platform works. If you’re a brokerage trying to sell your company culture, it’s best to maximize your Facebook presence. Quick and frequent updates are more suited to Twitter, while building a professional network is best done in LinkedIn. The key is to make sure that you’re making the most of your social media accounts. It won’t matter if you’re present in every platform there is, if you aren’t engaging your target audience and making conversions.

Electronic Signature Service

If there’s one downside to being a real estate professional, it’s the sheer amount of paperwork that you have to handle. An electronic signature service can help in this aspect, speeding up your transactions by securely storing and managing documents through the cloud. This way, you can have anyone sign the necessary documents anytime, anywhere, on any device.

Another benefit of an electronic signature service is that it can reduce errors. For real estate agents, in particular, this can mean a direct increase in successfully closed deals.

To maximize the benefits of this tech resource, consider using a document management software. This not only lessens paper consumption (which is good for the planet) but also helps you keep track of increasing numbers of files with ease.

Virtual Office Space or Manager

When it comes to working with a team, it pays to have a virtual office space or at least a task manager. These tech tools help you communicate, share files, and collaborate with your colleagues in a smoother, more organized way.

Like data sources and CRMs, there are virtual office apps that you can seamlessly integrate with a variety of other tools. This is extremely important in maintaining workflow, again since you already likely have a host of other tools at your disposal.

Video Makers

Video marketing is on the rise and is expected to continue to grow over the years. If you haven’t capitalized on this trend yet, now is the time to do so. Don’t worry if you have limited editing skills because there are a lot of video apps that can help you create stunning job ads, testimonial videos, property listings, and more.

Of course, for bigger projects such as a company showcase, it’s best to hire a production company. However, for day-to-day content and regularly updated posts, video-making apps are definitely the more cost- and time-efficient choice.

In the end, all kinds of jobs have their own challenges. Thankfully, technology is on everyone’s side. If you’re a real estate professional, the tools mentioned above are just the tip of the iceberg. It’s all up to you which ones you’ll use to make your job a lot easier and smoother.

Call us at 484-892-5713 or Contact Us today to know more about technology resources for Real Estate professionals.