Customer relationship management (CRM) is an essential part of the modern organization, in order to effectively connect with each customer. CRM improves business processes, profitability, and reduces overall cost. CRM enables organizations to gain complete control over each customer relationship individually, and inform employees to take better and strategic decisions for sales, marketing, and customer support functions.

Overview
Microsoft Dynamics CRM offers a number of benefits for organizations and has absolute potential to transform business processes. Sales, marketing, and customer service functions are key modules provided by Microsoft Dynamics CRM to achieve effective business operations, efficiency, productivity, and a better ROI through enhanced customer relationships.
Your organization can achieve flexible and integrated application to effectively manage sales activities, marketing strategy & campaigns and customer service delivery by deploying in the cloud or on - premises Microsoft Dynamics CRM. In addition, changing business needs, structure and processes can easily be adapted by this CRM.
Business Benefits of Microsoft Dynamics CRM
User-Friendly and Fully Integrated: - fully integrated and works with user-familiar MS Office applications to achieve workflows, preferences and early user acceptance, i.e. MS Office Outlook can be transformed to manage emails and CRM functions together.
Integrated CRM Functions & 'Codeless' Customizations: - Customer relationship information and sharing through enhanced sales, marketing & service tools and customization can be achieved without any coding, i.e. views, forms and user fields
Scalability and Security: - Highly scalable and flexible platform to manage & add users and custom functionalities & applications according to your tailored business needs and processes with pay – as – you – go pricing plans. It provides enhanced security, as built on MS SQL Server with security profiles and access controls.
Informed Decisions with BI & Reporting: - This CRM Provides dashboards, charts to effectively monitor and manage customer activities, key performance metrics through real-time BI and reporting. MS Dynamics CRM empowers major areas like sales, marketing and service departments to make timely, informed and improved decisions to achieve better ROI.
Updates, Mobilization, and Migration: - Microsoft is one of the top organizations, spent around $10bn for research & development in 2011, so their customers can always get latest updates and technology enhancement, i.e. multi-browser support and CRM for iPad. Microsoft Dynamics CRM Mobile Express can mobilize your organization to access real-time information on the go. Migration of existing data and processes are very easy with MS Dynamics CRM.
Microsoft Dynamics CRM in the cloud has potential to transform your business and offers a full range of solutions to empower your organization with benefits with effortless deployment.