4 Ways HTML5 Adds Value To Any Business

Reducing the bottom line is an objective of every business, no matter how big or small. The savings of HTML5 are generally reflected in development costs. Currently, developing compatible apps for multiple browsers, operating systems, and devices is not just an enormous headache, it’s an expensive one. But since developers can now use the same code across all platforms to develop sites and apps with HTML5, these costs are significantly decreased. Not only that, but consider that maintenance costs are also reduced. The lifetime cost of software is lessened. And since developers use the same code across all platforms, there is no need to purchase a numerous testing devices.

Inclusivity is the main theme of HTML5. Compatibility issues that once plagued developers are expected to be a thing of the past. A site developed in HTML5 is designed to function on both desktop and mobile device browsers with almost no need for modifications. Flash and Silverlight, which are only available on certain devices, can be replaced with HTML5 audio and video elements that accomplish the same functions. You no longer have to worry about a certain segment of your market being unable to access parts of your site. And, of course, a wider audience can only mean more customers.

With cleaner, more simplified code of HTML5, a site will perform better in search queries. SEO will be easier so more potential customers will be able to quickly find your site. This is especially useful if your business needs a leg up over the competition. Another incredible feature of HTML5 is the advanced storage options. No longer are you limited to just a few cookies. Now you have the ability to store client-side data temporarily in a real SQL database. Users can even reload a web page if they are temporarily offline. By not limiting your customers to online access only, you allow them more opportunities to interact with your site.

Every successful organization knows that timing is critical to success. Developing an app for iOS means waiting 2 to 14 days for approval before it reaches the hands of your customers. Since there is no approval process for HTML5, that time is reduced to zero. Users can get updates to your consumers in real-time, keeping them up-to-date with features, news, and announcements. HTML5 allows you to always stay ahead of the curve.

Even though the standard is not finalized, there’s no time like the present to adopt HTML5. The business value can be realized immediately. Early adopters foster more innovation and a better understanding of the language so that when new elements are introduced, they will be first in line to adopt those as well. With so much riding on your ability to keep up with the latest technology, your business can’t afford to wait.

What separates a boring website from an effective one? Users want to do more than simply sit and read a screen, they need interaction to pull them in and hold their interest. HTML5 comes with the ability to recognize common tablet gestures, like swiping and zooming that can be included in your site. New web storage can mimic the client application experience within the browser by allowing up to 10 MB of storage on the client-side – far more than your normal cookie. The LocalStorage API enables apps without third party plug-ins while Session storage is tied to the life of the Http session. Also, a new Geolocation API enables JavaScript to define objects that grab geographical data to determine where a device is being used.

HTML5 represents a shift towards client-side web development that will benefit you. With HTML5 running on just about every browser and device easily, features for battery-powered tablets and smartphones, and simpler, easier-to-read code, HTML5 is well worth the investment for even small and medium-sized businesses.