Mobile Application Development Services

Why Mobilize?

The recent proliferation of mobile devices and smartphones has created a unique opportunity for all businesses to use this new technology to reach out and interact with customers in exciting new ways as well as connect their employees and resources for more efficient business operations.
But why has mobilization become such a paramount strategy for every kind of business and organization? 

• Everyone has a smartphone
• People are increasingly living life on their phones rather than their desktop computers
• Mobile technology puts the customer in charge of transactions
• Mobile technology is easy to use

Check out this article on Why Mobile Matters – Now More than Ever to get the full picture.

What does mobilization do for your business?

While many businesses feel that they should hop on the mobilization bandwagon, they may not really understand how the technology could be applied to their business model.  Depending on your specific business, there are several ways that mobilization can transform your business operations or add a punch to your marketing efforts.

Connecting with Customers

• Get your customers interacting and connected to your business anytime and anywhere.
• Showcase your products and services.  Educate, promote, and ultimately sell.
• Share upcoming events and broadcast what’s new and exciting in your market.
• Reach out to users anywhere, even in countries where Internet is scarce but mobile devices are common.
• Increase your brand awareness.  Get people to start talking about your new app.

Increasing Customer Satisfaction

• Take advantage of mobile features like touchscreen and GPS to guide customers to you
• Provide customers with quotes instantly and allow them to compare prices.
• Easily respond to queries and complaints
• Enhance your customer relations management  strategy
• Engage customers with entertaining games and apps and keep them thinking about your products.

Empowering Your Employees

• Instant access to tools and information employees need to stay on task, on time, and on budget
• Manage business transactions from anywhere
• Keep employees in constant contact
• Enhance your CMS and manage content on the fly

Building Relationships with Vendors

• Immediate access to vendor updates on products and services
• Stay in touch with key suppliers anytime and anywhere

Find more ways you can use mobile technology in your business in this article on iPhone Application Development.

How Can You Ensure a Positive Return on Your Investment to Mobilize?

While one can argue that every business can gain value from mobilizing, if you do not partner with the right mobile developer your mobilization strategy can take a wrong turn.  Hasty partnerships formed without due diligence move businesses away from the acclaimed mobile benefits, causing them to lose time and money on their mobile endeavors.  In addition to finding a partner with experience, references, and expertise, there are six other considerations you should take into account.

• Does the mobile partner have multi-platform experience?
• Can your mobile provider provide back-end system integration?
• Is your mobile partner capable of contributing new ideas to your mobile strategy?
• Is your mobile partner a business solutions architect?
• Does your mobile partner offer value identification and prioritization?
• Does your mobile partner assume end-to-end responsibility for the project?

Learn more about these considerations and what to look for in a mobile provider in 6 Things to Consider When Partnering with a Mobile Developer.

What Mobile Technologies Does AllianceTek support?

iPhone - The iPhone uses a flush multi-touch screen interface and internet-connected multimedia. iPhone users can download software program applications to give the phone new features. There are currently 6.4 million active iPhones in the United States. The total number of iPhones sold is expected to surpass 100 million by the end of 2011.

Android - Android is a software platform and a Linux-based open source operating system that is used for many new mobile devices. Over 350,000 Android-enabled devices are activated each day. Android developers write application programs that extend the functionality and adding new features to the device.

BlackBerry - Research In Motion’s BlackBerry functions as a personal digital assistant that covers 80% of the business market. Used in mostly in business-to-business communications, the smartphone device allows users to easily stay connected all the time to their businesses with secure e-mail and instant messaging. BlackBerry is also ideal for Customer Relationship Management and Enterprise Resource Planning.

Windows Mobile - Windows Mobile is a mobile operating system aimed mostly at the enterprise market while Windows Mobile 7 is aimed mostly at the consumer market. The platforms are designed to bring the Windows desktop experience to mobile devices, allowing users to access the same key features required to manage their business and communicate with others.

iPad - The iPad is designed and marketed by Apple and uses the multitouch finger-sensitive touchscreen interface of Apple’s mobile operating system – iOS. Studies have shown that consumers are moving away from online purchases on desktop computers and increasingly buying more using tablet devices like the iPad.

Tablet Devices – Along with the popular iPad, AllianceTek is proficient in developing for the many competing tablet devices that are emerging from other developers like Microsoft and Google.

Visit our mobile page to learn more about AllianceTek’s mobile technologies and solutions.