Car Sense

Client Background

Car Sense is a used car dealership and auto repair service. With three locations in Uwchland, Hatfield, and Mount Holly, Car Sense must keep up with the demands of a growing number of automobile owners in Pennsylvania and New Jersey.

Challenges

While Car Sense maintained a website for its users to register and update car details and track transactions and data automatically, they still allotted many of their resources to manually communicating with customers. As the organization became very huge and maintained several physical locations, Car Sense needed a new solution in order to meet a growing demand for efficiency and customer service. Car Sense required an application to maintain and track data through integration that would be automatically updated and send alerts to customers. This data needed to be integrated and shared with an existing website.

Solutions

AllianceTek, a business solutions company, assessed Car Sense’s business needs and environment and proposed a solution that would scale to accommodate changes in business scope. AllianceTek’s solution was to integrate Car Sense’s existing automated system data with a customer relations management system. AllianceTek developed a desktop application which integrated Car Sense’s website with their automated systems so data could be shared more easily. The solution entailed a windows service that updates data and sends vehicle reminders automatically on a daily basis. If a customer’s vehicle was due for a tune up or oil change, for example, they could be sent a reminder from the new system. AllianceTek also created a Web Service so Car Sense’s existing website can interact and share data with a database. A new CRM application for Car Sense allowed employees to add and modify essential data.

Result

AllianceTek’s solution allowed data to be synchronized and integrated across the enterprise from multiple locations. Customers are able to register and login to a website to view and maintain their data, including reward points, service history, and various reminders. Customers can also conveniently request and schedule appointments through the website. Car Sense’s service desk managers can more easily manager customer rewards, information, and service history through the easy-to-use interface. The marketing and sales teams at Car Sense are empowered to drive sales and improve relations with customers without adding to overhead.