"The purpose of business is to create and keep a customer."- Peter Drucker
“Sales and marketing costs average from 15%-35% of total corporate costs. So the effort to automate for more sales efficiency is absolutely essential. In cases reviewed, sales increases due to advanced CRM technology have ranged from 10% to more than 30%."- Harvard Business Review
"A business absolutely devoted to Customer Service Excellence will have only one worry about profits. They will be embarrassingly large."- Sir Henry Ford
Customer Relationship Management (CRM) Systems enhance your ability to piece together customer information and coordinate sales and marketing initiatives. They help to build customer relationships and increase your return on sales and marketing investments.
We tailor out-of-the-box technology to your needs, such as Salesforce, Siebel CRM or Microsoft Dynamics CRM, or, if necessary, develop a custom solution.
We can also work with you to enhance your existing systems or to develop a custom application. See how we built on the data a leading automobile dealership company was already compiling.
The synergies of integrating CRM and marketing software can fatten up your bottom line. For example, you can create a clearer prospect and customer picture by merging data from Salesforce and Constant Contact. Then you can mine this data to micro-target campaigns that are so personalized and enticing they have customers lining up to buy.
Learn how we integrated Salesforce with Constant Contact, to provide a document filing company with a system for better prospect communication and insight into their marketing campaigns.
Your customer data is a gold mine. Whether it’s a history of purchases and activities, or demographic information, each data point helps paint the client’s picture so you can cater to their needs.
Migrating data can be challenging and if fragments of data are lost in transition, your customer picture becomes hazier. So we plan every detail upfront to assure data travels a smooth, straight path to its new home.
It’s not all about technology – it’s about creating a business solution that drives results. That takes a strategic approach.
For example, what market segments do you want to attract? How will you appeal to them and maximize their lifetime value?
Once we know what you want to achieve, we determine how to pull together customer information from multiple sources, and present it to you so you can take the right actions at the ideal time to move your prospects through the buying cycle.
After the initial project is complete, most clients continue to work with us. We hope you do too. We’ll adapt your CRM system and add to it as your company grows and your needs change.
For more information about working with us discover the AllianceTek advantage.
Call us now at 484-892-5713 to learn how we can help you to attract and maximize the lifetime value of customers with a CRM system.
AllianceTek was great -- I'm not a software developer, so a lot of times they had to translate our desired functionality into SF-speak, but they did it quite well. The support was extraordinary, and they took pains to make sure that our product worked well. Very thankful to them and our client representative.
As an IT partner and solutions provider, AllianceTek will help you follow your objective and implement strategies that are unique to your business to see it through to completion – we don’t just follow instructions, we unleash the full potential of your vision. AllianceTek employs a global team of more than 100 skilled developers and consultants who approach every project holistically, giving full around-the-clock attention to understanding our clients’ needs and providing comprehensive, scalable and extensible development roadmaps.
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