Customer of the 21st century

Today’s customer has gone through a complete metamorphosis. In the past, customers used to juggle between limited choices. In the 21st century, an exploded market place has made competition and unprecedented choices regular phenomenon. With such broad segment of choices, the phrase “The Customer Is King” has received an all new fillip. A company’s decision-making process may ask the following questions:

• How can you find and attract positive customers?
• How can you appeal to prospects and turn them into customers?
• How do you maintain loyalty and keep existing customers as repeat customers?
• How do you identify and concentrate on your best customers?
• How can you entice former customers to return to the fold?
• How can you provide the best service and technical support to keep your customers happy?

All of this boils down to customer relationship management. Companies are realizing the profound value of customer engagement and maintaining customer relationships. The better you engage and interact with your customers, the more likely are your chances of retaining them.

Customer interaction is not just about engaging current customers but also knowing about their likes and dislikes, with the goal of better meeting their needs. One can also use measures, in the engagement process, to look for prospective customers. Survival, in the 21st century market place, revolves around the efficacy of one’s customer relationship management efforts.